Commerce
In this environment, the goal is to get customers to buy directly
online. Examples of such sites include Amazon, Best Buy and proflowers.com. If you have enabled a shopping cart on your site, take a look at our key performance metrics for ecommerce driven sites.

Lead Generation
In this model, the goal of the site is to get visitors to
submit their contact information so that they can be contacted by the
company’s sales force. This business model is arguably the most interesting. Take a look at our influence metrics crucial to building successful lead gen sites.

Content/Media
Content sites revolve around the advertising business model.
The goal is to get visitors to keep coming back. Content should therefore be refreshed at appropriate rates for such sites to be successful. This business model is one of the most interesting, but perhaps most challenging of the 4.

Support/Self-Service
The support or the self-service model revolves around providing customers with the ability to find the answers they need regarding their products. This model revolves around cost savings associated with deflection of call center volumes.

For a Web site to benefit from Web analytics, it should include one or more of the site types mentioned above. For example, the Web site of a software company may include e-commerce for direct sales of software, lead generation for direct selling by the sales force, as well as a self-service site for helping with customer support issues. Understanding and building performance metrics around site success is an excellent method of understanding website ROI.

Metaclix has deployed web analytics on a variety of sites from Lead Generation to full blown commerce. You'll need to marry metrics to your site to gain the fullest understanding of your website's influence on your business. Need help developing the metrics or acquiring meaningful data from your site? Contact the Website Improvement Specialists.